ACUMI and IBM’s Watson Meet
DataSkill was a relatively unknown San Diego software development firm helping Fortune 1000 companies around the country increase efficiency, reduce costs and streamline their operations through innovative software and database solution. That is up until they surfaced a few months back with an announcement of significant magnitude.
The Company had been quietly working in tandem with IBM to develop an artificial intelligence and machine-learning system on IBM’s “Watson” – a supercomputer that provides the engine for artificial intelligence (AI) and sophisticated analytical software for optimal performance as a “question answering” machine.
After months of development, DataSkill’s highly talented Ivy League programming team launched one of the most intelligent machine-learning and AI systems on the planet – now known as “ACUMI”.
ACUMI has already helped various verticals improve their ability to learn, understand and take advantage of all of the data they had at their fingertips, but just didn’t know what to do with it. Now, they do.
However, it was the brain child of DataSkill COO, Ed Evans, who coined the new system “ACUMI”, which quickly became a very important challenge – to effectively brand and create the necessary awareness so that all enterprise verticals around the world could take advantage of it.
With the help of Ingram Micro and Swing Wire Media, DataSkill set out to re-brand itself – putting ACUMI in the spotlight and figuring out a way to give ACUMI a voice and a personality to help people associate with such complex technology.
Several conference call think-tanks between the creative minds produced a campaign strategy to make that happen. Now, with ACUMI having its own identity, DataSkill now successfully leverages its newly branded ACUMI web site located at www.acumi.com.
The site – developed by Ingram Micro – clearly articulates ACUMI’s capabilities, while also giving ACUMI that voice and personality it needed to become popular across the corporate enterprise world.
“We’re very excited to be helping DataSkill achieve maximum awareness through various PR and social media strategies. It’s not every day we get to participate in branding, marketing and advertising such cutting edge technology. DataSkill is literally going to change the way businesses operate forever, and we’re very proud to be a part of that”, said Joji Mangubat, Swing Wire Media Managing Partner.
To bring DataSkill into the 2017 social media space and provide the Company an attractive and informative online presence. The Company needed to translate its accomplishments by pairing it with the ‘sexy subjects’ of artificial intelligence and machine-learning, the dry nature of data, and effectively communicate it across its entire digital footprint.
Through news publishing, brand consulting and strategic awareness on LinkedIn and other key social platforms, Swing Wire Media has helped DataSkill successfully position itself online as a leader in machine-learning and artificial intelligence.