What prompted us to build a social media ad agency?
In the Summer of 2017, Internet start-up financier turned stock market guru, Joji Mangubat, listened to his wife, Nicolette (Nico) Mangubat, when she started pounding the table on the future of online advertising and marketing wanting to start a Social Media Ad Agency. Citing social media as the single biggest venue ever for any business of any type to grow its brand and attract a highly targeted demographic, Nico was determined to build a firm that would someday become one of the most recognized social media experts on the planet. Joji took the leap of faith, encouraged the project, and in October of 2017 Swing Wire Media was born.
However, it wasn’t as if Joji didn’t know what the possibilities of his investment could yield. Prior to his 20-year career in the stock market, Joji randomly fell into the advertising and marketing world in 1986 – helping build what would end up becoming a multi-million dollar promotional products company at the ripe young age of 19, before entering the budding commercial Internet space in 1997.
On the cusp of a social media revolution, Nico discovered the importance of self-promotion for her television and print entertainment career in 2003. From My Space to the launch of Facebook – and the ultimate introduction of LinkedIn, Instagram and Snap Chat – Nico has garnered a reputation of understanding social media and the Millennial in a way most have yet to learn.
Paradigm Shift: SEO & DATA Strategists
The SHIFT: Between the pandemic of 2020 and social media marketing industry changes, SEO and data driven strategies became much more important. We made the change.
Needing to pivot because of the pandemic, 2020 witnessed Swing Wire Media’s significant investment in leveraging SEO and data-driven marketing strategies, propelling their business to become renowned ROI-driven marketing strategists. Through their focused approach, Swing Wire Media has established a strong reputation in delivering results-oriented marketing campaigns.
MEET OUR TEAM MEMBERS
Alex Visan – Community Engineer
Alex was a highly sought after young engineer with a passion for programming and solving complex software application problems. However, shortly after the launch of Instagram, Alex became enthralled with the way social media applications were coded to match and attract individuals with like-minded interests and similar geographic locations.
Alex joined the Swing Wire Media Team in early 2018, and has since become one of the social media world’s most trusted experts – now helping Swing Wire Media clients of all sizes grow their brand, while growing their desired demographic in a way never before thought possible.
“We were enthralled to have Alex become part of our Management Team. His social media expertise and technical prowess have become an extremely important component to all of our clients’ success. His programming ability coupled with our internal creativity are a match made in heaven”, Swing Wire Media stated.
April Bevan – Marketing Psychology Expert
Graduating from UCLA with a Bachelor’s Degree Cum Laude in Psychology, April immediately put her psychology degree to work – helping highly notable food and wine connoisseurs, Hollywood chefs and more, establish effective brands that would become staples in the highly fickle Hollywood scene. From Chef Eddie Brik to a reality television series titled “Simmer”, April has assisted in all facets of digital assets, copy, design and social media management.
April’s work has since resulted in multiple project opportunities throughout Los Angeles – with a goal to always leave a lasting impression on those she serves. With a deep knowledge of what drives online consumer buying habits, she even took on a confidential celebrity account with an online retail focus – developing, managing and driving the sales funnel all along the way.
With a passion for nature, health and everything wellness, April continues to help anyone and everyone she touches, which is why she’s chosen to become a big part of the Swing Wire Media Team. “I want to become a part of something big, so I can continue to help the entrepreneur build their dream”, says April.
Swing Wire Media Co-Founder, Nicolette Mangubat, said, “Her love for people and psychology has brought to our Team a dynamic that we’re so excited to leverage for our clients. April is a real asset to our Firm, and we look forward to her continued help with clients in the years to come”.
Cameron Starke – Filmmaker Production Motion Designer
Filmmaker and Hollywood production motion designer, Cameron, has spent his entire career filmmaking and producing everything from short clip films to blockbuster movie trailers, and final motion picture production. Currently working as a Senior Motion Designer in Hollywood, “Cam”, as he’s known to his friends and family, continues to wow movie lovers with his amazing talents, while always leaving them wanting more.
Advanced in all things Adobe, Cam continues to serve on the Swing Wire Media Board, while providing creative design and development when a Client’s in need. His attention to detail coupled with his immense creative angling has brought an element of design to the Swing Wire Team nobody could have ever thought.
“I love what I do, and I love what I’m able to provide Swing Wire Media from time-to-time”, says Cam. “What I do for the Team here allows me to tap a creative outlet I’m not able to provide in the film business. It’s almost therapeutic for me in a sense”, says Cam.
“All we know is we wouldn’t know what to do without Cameron”, said Nicolette Mangubat, Swing Wire Media Co-Founder. “He’s always there for us – especially when we need a creative concept to help spin a new client’s brand. He always seems to come up with something that inevitably ends up having a big positive impact. He’s just that kind of guy.”
Gone are the old traditional advertising and marketing techniques.
In is a new model of online advertising and marketing – one that attracts, engages, brands and fuses people to your business like never before.
Work with a company that “gets it” + truly cares.
Thinking outside the box
We’ve got to think out of the box, be creative, and figure out exactly who our clients are after, and how we can attract and engage their desired demographic. People don’t want to be sold anymore. They’re numb to the same old ads and same old offers. They want to find things on their own.
Although every business is different, all of our strategies and marketing tactics have a common thread – find the desired demographic, creatively engage them, and have them become buyers of our clients products and/or services for a lifetime.
Our unique combination of experience – and a commitment to understanding how to successfully brand, engage and get consumers of all ages online to act – is the crux of our success with you.
Want to learn more?
Swing Wire Media focuses on the the need for businesses to take advantage of the new paradigm in online advertising and marketing. Brick and mortar or web-based, it doesn’t matter. It’s time to get social and engage your desired audience for maximum growth. – Local Business
Launching a startup is inherently daunting and challenging on so many levels. We didn’t have the bandwidth, resources, or know-how to manage our own social media. Swing Wire did everything – with almost no time or effort from us! – Public Company
I would highly recommend Swing Wire Media. While I don’t really understand how social media marketing works, [SWM] truly does! [They] ran Facebook ads for our election campaign that were highly cost effective. [Their] posts generated hundreds of thousands of impressions and were a key factor in our success. If you need social media expertise, Swing Wire Media is THE place to go!” – Ann W. Murray, Political Consultant, 2022 Election
We are very happy with the work being done… But we don’t want to disclose SwingWireMedia.com as our secret weapon! – Client in Finance Market
We’ve hired MANY vendors and we were reluctant and skeptical… What Swing Wire has been able to produce: creatives, ideas, content, and data driven ads – the results are BEYOND phenomenal! – Client in Ecommerce
*Yes these are REAL testimonials.*