In 2013, Nigel Hook deciding to get back down to old school, endurance style offshore events established the firstOcean Cup referred to as “Golden Gate to Queen Mary”. The 2013 Ocean Cup was a 435-mile run from San Francisco to Los Angeles. Pilots Nigel Hook, Dan MacNamara, Lance Ware, and Andy Hindley were up to the challenge, however, the fuel-water separator issues forced the team to stop the 48’ Apisa Scarab outfitted with twin Cummins QSB 6.7 550 diesel engines several times.  Time 9 hours 50 minutes 51 seconds.

It wasn’t until the second event, in 2017, where Swing Wire Media stepped in to elevate branding and assist with he 2017 Ocean Cup –“Key West to Cuba” world speed record where Nigel Hook and Jay Johnson smashed an existing record by 15 minutes and garnered a Guinness World Record for the fastest journey from Key West to Cuba by powered boat in 1 hour 18 minutes 03 seconds. After spending a couple of hours in Havana for a press conference and passport control, the round trip was completed in 5 hours 41 minutes 59 seconds setting a UIM World Record.

The 2018 Ocean Cup – “Trinidad to Tobago” was incorporated into the 50th Anniversary running of The Great Race where Team Motul Monster set the UIM record at a blazing fast 47 minutes 43 seconds.

The 4th Ocean Cup held June 7 & 8, 2019 revived a historic ocean event, The Gateway Marathon, which had been staged for six years 1964-1969. Previous winners include legendary offshore racers Allan Brown, Jim Wynne, Odell Lewis, and Don Aronow.  In 2019, Nigel Hook and Michael Silfverberg set West Palm to Freeport, Grand Bahama at 1 hour 3 min 43 seconds with an average speed of 95.327mph and the return trip was set at 1 hour 5 min and 36 seconds with an average speed of 91.646mph (cumulative total 2 hours 9 minutes 9 seconds with an average speed of 93.497 mph) as sanctioned by the American Power Boat Association and the Union Internationale Motonautique.

On October 10th, 2020 a revised version of the historic offshore powerboat race known as the“Rum Run” took place off the coast of Southern California.  Produced by Ocean Cup, The two offshore racing teams that competed for this inaugural race were Team Lucas Oil in their SilverHook 48GP and Team Reindl Powerboats in their 24′ “Bat Boat”. The UIM/APBA approved course spanned 112 miles around Catalina Island, starting and finishing at the Huntington Beach Pier.

PROBLEM

In 2018, 2019, and 2020 Ocean Cup needed organic growth, ad strategy, and content curation across all social media platforms on a FAST timeline.  The projects all needed integrations with various other sponsors and many social media accounts.  Each project needed to be streamlined quickly and efficiently; to curate the social media promotional material for maximized results with quick and effective strategy.  Swing Wire Media helped create and disseminate materials – engaging content, video, copy, ads, steaming services – from various sources to help organically grow and successfully brand Ocean Cup across all of its various social media networks.

SOLUTION

With the goal of establishing web wide awareness for an important up and coming race – to break yet ANOTHER world record – Swing Wire Media worked tirelessly, and tediously, in conjunction with the umbrella of all media efforts within the Ocean Cup brand.  Collectively,  SWM aided in attaining the end goals: to engage with the desired demographics and create attraction — attention WITH intention.  This was all done in less than thirty days for each event, from start to finish, and contributed in respect to international worldwide coverage, and domestically, such as this 2020 article in Reuters via Yahoo News.

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